Economic modeling is fast becoming an indispensable tool to advance public health and health equity. Center for Health Advancement (CHA) Co-Directors, Drs. Jonathan Fielding and Fred Zimmerman, wrote a commentary for the Journal of Public Health Management & Practice that discusses the value of modeling as a decision-support tool for public health practitioners. Using the CHA Win-Win modeling tool as an example, they provide lessons learned on developing a useful model based on over a decade of experience in the field, discussions with experts and users and collaboration with large public health departments. Please access the article here to read more.