Publications

Using Marketing Muscle to Sell Fat: The Rise of Obesity in the Modern Economy

Frederick J. Zimmerman, PhD

A Health Dividend for America The Opportunity Cost of Excess Medical Expenditures

Jeffrey C. McCullough, MPH, Frederick J. Zimmerman, PhD, Jonathan E. Fielding, MD, MPH, MA, MBA, Steven M. Teutsch, MD, MPH

It’s the Thought That Counts

Frederick J. Zimmerman, PhD

Habit, custom, and power: A multi-level theory of population health

Frederick J. Zimmerman, PhD